AI Advisory & Implementation

Responsible AI that helps
your clients navigate,
decide, and act.

I help impact-driven organizations find where AI can advance their mission โ€” and build the AI advisors that make it real: intelligent tools that guide the people you serve through complex decisions, services, and choices.

Start a Conversation How to Work with Me or scroll down โ†“

Organizations that improve the world.

I work with social enterprises - nonprofits and for-profit organizations whose mission creates positive change โ€” in climate, community, health, and beyond. If the work matters, let's talk.

๐ŸŒฑ

Nonprofits

Mission-driven organizations serving clients who need clear, personalized guidance through complex services and decisions.

โš–๏ธ

B Corps & Impact Businesses

For-profit companies with a genuine commitment to social or environmental impact as a core part of their model.

๐ŸŒ

Climate & Environment

Startups and organizations helping individuals and households reduce their environmental footprint.

๐Ÿ˜๏ธ

Community & Health

Organizations working at the intersection of public health, social equity, and community resilience.


I help impact-driven organizations in two ways: finding where AI can advance their mission, and building the AI advisors that make it real. Some organizations come with a concrete use case already in mind and are ready to build. Others are earlier in their thinking and benefit from an assessment and strategy session first. Both are valid starting points.

Assessment and strategy

Many organizations have a general sense that AI could help them โ€” but not yet a clear picture of where, how, or whether the risks are manageable. I help them get there: reviewing their mission and goals, analyzing their current situation and capacity, and identifying the highest-leverage opportunities for AI. A typical result is a concrete use case and a clear recommendation for next steps.

A direct-service nonprofit came to an initial strategy session with a general sense that AI could help them โ€” but without a clear picture of where, how, or whether the risks were manageable. Like many organizations their size, their staff had encountered generative AI through consumer tools like ChatGPT, and had real questions: Would client data be safe? Would AI give wrong or harmful answers? How much would it cost to maintain? Was this even realistic for an organization without a dedicated IT team?

We started by reviewing their mission and the specific goals they were trying to advance โ€” not AI goals, but program goals: reaching more clients, reducing the time staff spent on routine guidance, making their services more accessible to people who didn't know where to start. Then we looked honestly at where they stood today relative to those goals, and conducted a SWOT analysis focused on their capacity to benefit from AI. That surfaced something they hadn't fully seen: a substantial body of program knowledge that existed in documents and staff expertise but hadn't been digitized in a form an AI advisor could use. It also surfaced an opportunity they had been thinking too small about โ€” their intake process, which staff found repetitive and clients found intimidating, was a natural candidate for an AI-assisted first touchpoint.

By the end of the session, we had identified a concrete use case: an AI advisor that would guide new clients through the intake process, ask the right questions, explain available services in plain language, and hand off to a staff member with a structured summary โ€” reducing burden on both sides. We discussed the ethical questions directly: how the advisor would identify itself as an AI, how it would handle sensitive information, when it would defer to a human. Having a concrete use case made those conversations productive rather than abstract. (For a fuller account of how I approach these questions in every engagement, see Responsible AI in Practice.)

The session ended with a recommendation to move into Explore โ€” and enough clarity to know exactly what the prototype should do.

Building AI advisors

Unlike a chatbot that merely answers questions, a well-designed AI advisor understands context, adapts to individual circumstances, and guides people through complexity the way a knowledgeable colleague would. It reflects your organization's expertise โ€” and extends your reach.

I bring that depth directly โ€” from AI research through engineering leadership โ€” so the expertise you need comes with the engagement, not as a separate problem to solve.

Sarah owns an older home and has been meaning to do something about her carbon footprint for a while โ€” she just hasn't known where to start. She opens the advisor on her laptop one evening and answers a few quick questions: she owns her home, it was built in the 1970s, and she's looking for a few quick wins before tackling anything major. When asked what matters more to her โ€” saving money or reducing her environmental impact โ€” she says the environment comes first, though she wouldn't mind saving money too.

The advisor starts her with the easy stuff: switching to LED bulbs, adjusting her thermostat schedule, sealing drafts around windows. Then it asks a question that surprises her a little: "Do you have a gas water heater?" She does โ€” it came with the house. The advisor explains that for a home like hers, a gas water heater is typically one of the largest sources of emissions, and recommends replacing it with a heat pump water heater. It links to available rebates in her area and estimates she'd save several hundred dollars a year on energy bills.

She hadn't thought about her water heater. She came in expecting to change her light bulbs. She left with a prioritized action plan and several clear next steps she was actually ready to take.

Full-scope engagement

Every aspect of a transformation toward a responsible AI-enabled service is in scope: strategy, data preparation, system design, implementation, and go-to-market โ€” whatever your organization needs.


Building AI for the populations nonprofits and impact organizations serve carries real responsibility. The people interacting with an AI advisor may be navigating health decisions, financial choices, housing options, or access to services they urgently need. Getting it wrong isn't just a product failure โ€” it can cause harm.

Here is how I approach that responsibility concretely.

Data and privacy

No sensitive data stored in the model โ€” and gaps in your data policies are flagged before we build.

Sensitive information shared in a session is stripped of direct identifiers before it reaches the AI. No sensitive data is stored inside the AI module itself. All data handling follows the organization's own policies โ€” and if those policies have gaps, I'll flag them and help connect you with the right expertise before we build. When using AI platforms via API โ€” my default โ€” prompts and completions are not used for model training and are not retained beyond a short processing window.

Bias and transparency

Tested against real use cases before launch, with full transparency to users about what they're interacting with.

AI can make mistakes, and bias is possible in any AI system. Every deployment is tested across typical user profiles and use cases before launch โ€” a process the organization participates in, since they know their clients best. Users are always told they are interacting with an AI, and are invited to flag responses that feel wrong. Where the advisor draws on the organization's own knowledge base, that is made visible: "this comes from our resources" is a different kind of recommendation than "this is my general understanding," and users should know the difference.

Keeping humans in the loop

The advisor informs decisions โ€” it doesn't make them. High-stakes topics always route to an expert.

AI advisors are informational tools, not decision-makers. Recommendations are always framed accordingly, and users are encouraged to verify before acting. For high-stakes decisions โ€” health, legal, financial โ€” the advisor explicitly encourages engagement with an expert, whether at the organization or elsewhere. In many deployments, the advisor is designed to inform an expert's decision, not replace it.

Guardrails and scope

Explicit limits built with the organization โ€” and a clear path to a human whenever the advisor reaches its edge.

Every advisor is built with explicit constraints developed in collaboration with the organization: what topics are in scope, what the advisor should do when it reaches the boundary of its knowledge, and how it handles situations it isn't equipped for. A well-designed advisor knows its own limits โ€” and always has a clear exit ramp to a human, a resource, or a next step. Generic constraints (such as avoiding recommendations that could harm the user or third parties) are part of every build, reviewed with the organization before launch.

What's in scope by default โ€” and what isn't

Mobile-first by default. Multilingual support and WCAG compliance are available when your clients need them.

Multilingual support and formal accessibility compliance (WCAG) are available but not part of the default engagement scope. If your clients need either, we scope it explicitly. All interfaces are designed to be responsive and work well on mobile.


Explore. Design. Build.

I offer a structured process designed to minimize risk, build shared understanding, and deliver something real at every stage.

01
Phase One

Explore

โฑ Two weeks ๐Ÿ“… Up to 3 meetings

We learn about your organization, your clients, and the problem you want to solve. By the end, you'll have a clear picture of what's possible โ€” and a working prototype to react to. For most organizations, the real question isn't how to implement AI โ€” it's whether it's worth pursuing at all. Two weeks and a working prototype answer that question concretely, before any meaningful investment is required.

  • Discovery interviews with your team
  • Review of your services, data, and client profile
  • Initial assessment of opportunities and constraints
  • A working mockup or proof of concept
Free โ€” no commitment
02
Phase Two

Design

โฑ One month ๐Ÿ“… Up to 2 meetings/week ๐Ÿ• Up to 20 hours

This is where we figure out โ€” together โ€” what your AI advisor should do, and just as importantly, what it shouldn't. We work through your real constraints, test our assumptions, and build a plan grounded in your organization's actual situation โ€” one you can execute with confidence.

  • AI advisor architecture and data requirements
  • User experience design and conversation flows
  • Integration and platform strategy
  • Implementation roadmap with milestones
In-kind for nonprofits  ยท  Fixed fee for for-profits
03
Phase Three

Build

โฑ Open-ended ๐Ÿ“… Flexible engagement

I help you bring the plan to life โ€” as much or as little as you need. From technical implementation to team training to launch support, we build together.

  • AI system development and integration
  • Data transformation and pipeline work
  • Testing, iteration, and quality assurance
  • Launch support and go-to-market guidance
Hourly rate

A few examples.

Climate ยท Startup

Conversational Climate Action

A startup with a database of household emissions-reduction actions needed a way for users to explore options that felt personal, not like a spreadsheet.

Within days of our first conversation, I had built a working prototype of an AI advisor that lets users explore actions โ€” replacing gas appliances, changing energy sources, adjusting daily habits โ€” in a conversational, personalized way. The advisor understood individual circumstances and helped users move from awareness to commitment, surfacing next steps and implementation resources as they went.

Phases involved: Explore, Build

Circular Economy ยท Startup

AI in the Loop for Resellers

A startup helping resellers bring used items to market faster wanted to apply AI to improve product descriptions and selling velocity.

Through careful analysis of a seller's journey on reseller marketplaces, we designed processes and user interfaces and applied machine learning and image classification algorithms that significantly improved the quality of product placement. This measurably increased seller satisfaction and sales volume for small to medium-sized resellers.

Phases involved: Design, Build

Community ยท Nonprofit

AI Strategy for a Nonprofit

A nonprofit wanted to understand where AI could create the most value โ€” without wasting time or resources on the wrong things.

A direct-service nonprofit had a general sense that AI could help them serve more clients and reduce staff burden โ€” but no clear picture of where to start or whether the risks were manageable. A strategy session surfaced what wasn't obvious at first: a wealth of program knowledge that hadn't been digitized, and an intake process that was exhausting staff and intimidating clients. They left with a concrete use case, answers to their most pressing questions about data and ethics, and a clear recommendation for next steps.

Phases involved: Assess, Explore

Philantropy ยท Startup

Collaborative Portfolio Selection

A startup supporting people in their philatropic giving wanted to provide a collaborative chatbot experience that helped put together a portfolio of nonprofits to match their priorities.

We designed a collaborative chatbot that asked the right questions provided thoughtful suggestions, and interactively built a targeted portfolio matching the user's goals. Through careful prompt engineering, constrained guidance, and visual and natural language interaction, it became a powerful companion for navigating the 1.8M nonprofits in the startup's database.

Phases involved: Explore, Design, Build


I believe the most powerful AI systems are the ones that put people โ€” real people, with complex lives and real decisions โ€” at the center.

My approach begins with deep listening: understanding your organization's mission, your clients' needs, and the specific friction points that AI can genuinely address. A prototype early, a clear strategy before we build, and honest guidance throughout.

I work with a small number of organizations at a time, which means you get my full and personal attention. For implementation, I work with your existing team where possible โ€” and can bring in trusted partners in design and engineering where needed.

Markus Fromherz

Markus Fromherz

LinkedIn โ†’
Started as a scientist with a PhD in Artificial Intelligence, developing real-time intelligent systems
Held senior management positions, including VP and Director, Intelligent Systems Lab, at Xerox PARC
Gained deep engineering experience as startup CTO across technology and impact sectors
Focusing exclusively on social enterprises with a mission worth scaling

Let's explore what's possible.

The first step โ€” the Explore phase โ€” is always free. Tell me a little about your organization and what you're hoping to solve, and I'll be in touch within a few days.

I typically respond within 2โ€“3 business days.
โœ“   Thank you โ€” I've received your message and will be in touch soon.